Hey! My name is Natalie.
I am currently in year two of studying Graphic Design at Glasgow Clyde College.
As a designer I always aim to push boundaries, create fresh and thought triggering designs.
My strongest passion is typography, I enjoy exploring fonts and experimenting with the positioning, heirachy and layout of the content.
Although editorial design is my favourite- corporate, promotional, packaging and web design are enjoyed and executed well.
When given a design brief I am always keen to research and learn as much as I can to ensure I have the best knowledge and understanding of the subject matter. I watch many videos on youtube and listen to a few podcasts in my free time which are design related alongside general content.
I think by listening to many peoples stories and opinions I gain a wide understanding of different types of people which helps when targeting my designs.
Besides my design interests and work I have a passion for urban street photography. I also enjoy socialising with friends and family.
In this web page I have presented my A1 poster design work on the theme of 'Dusk' which I am extremely proud of.
The literal meaning of dusk is to grow darker. Observing and complying to the socially accustomed idea of how to spend the weekend strikes a feeling of darkness as an individual. As we develop we begin experimenting within the dark world of drugs and alcohol, which is glorified within youth culture. I aimed to capture the increasing dependence we have on drugs and alcohol.
Using medical apparatus helped to emphasise and get across the idea that we are extremely dependant on the substances and that the issue is far more serious than some would like to admit.
For the alcohol poster I used the visual of a hospital fluid drip replacing the fluid bag with a bottle of alcohol to convey the high dependence we have
My initial idea for the drug poster was to have the visual of a pill organiser with the days of the week empty but the weekend pills overflowing. This would create a bold visual although the composition would be more fitting to landscape layout.
I decided to go ahead with the visual of an operating tray used to hold the tools needed for the surgeon to use, replacing the tools with different drugs. This helps to convey the idea that the drugs are the tools needed for a successful weekend. I also picked up on the medical idea through the style of my typography which mimics the ‘NHS’ logo design which is
Typographic poster design is something I gravitate towards although I felt that a strong visual was needed in order to connect with the viewer and put the ideas and issues into perspective. I decided to take a more illustrative approach on the design using vector art, taking inspiration from designers such as Kate Moross. Her poster designs for the ‘Parklife’ festival include a variety of highly detailed illustrations which come together to create an energetic composition. The idea of visual elements generating emotional response from the viewer is extremely inspiring and it is what I aim to do within these to posters.
Producing detailed vector art can be extremely time consuming although I aimed to make the illustrations as realistic as possible to help highlight the realness of our dependence on drugs and alcohol.